The Key West Mystique

Key West Island News


Key West Island News connects Key West residents and friends of the island, fosters our One Human Family culture and advances understanding of shared goals for our island community

Don’t let social media kill your business

By Linda Grist Cunningham, editor and proprietor

Linda Grist Cunningham is editor and proprietor of Key West Island News and KeyWestWatch Media LLC. She and her husband, a park ranger at Fort Zach, live in Key West with their Cat 5s.


Six tips to grow, not kill, your business

You opened your business to make money and serve your customers. You’re not in business to “do” social media. But…. These days no business does business without a significant commitment to social media connections. So, you “get” a website. You “get” a blog. You “get” accounts for LinkedIn, Twitter, Google+, Klout, Instagram, and the ubiquitous Facebook.

Social media management becomes a major time drain and you who always hated writing term papers in school find yourself scrambling to write blog posts. For every minute you’re managing social media, your clients are waiting for your return phone call. And, you’ve begun to swear.

If that sounds familiar, here are six tips to ensure social media helps you grow business, not kill it:

  1. Clarify what you want to do
  2. Consolidate. Organize your web work
  3. Do it once; use it twice
  4. Put it on your calendar
  5. Outsource the writing
  6. Keep it simple. Invest a little; learn a lot




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