The Key West brand | What do these authors have in common with the Tourist Development Council?

The Key West brand | What do these authors have in common with the Tourist Development Council?

The Key West brand: If you’re doing business in the Florida Keys, there’s only one key word set: Key West. If you’re a writer, an artist, a musician, a not-for-profit and you have even the remotest connection to the island chain, there’s only one key word set: Key West. If “Key West” isn’t in your name, if it’s not part of your website’s URL, if you choose cute over key word — say Bone Island — you’ve lost search power.

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